members in Africa, with
the largest number of qualifiers coming from Nigeria.
Million Dollar Round Table (MDRT) is the global Premier Association of Financial
Professionals. MDRT members lead the global financial services profession in professional
knowledge, ethical conduct, and client service. Members are recognized as setting the
international standard of excellence in the financial services field, meeting unique client needs
in the evolving landscape of modern personal finance while adhering to a strict code of ethics.
These results reflect the strong performance of Prudential in Africa, with Annual Premium
Equivalent (APE) sales growing by 17 per cent year-on-year as announced by the Group in its
2022 half year financial results. Six of its eight markets recorded double-digit growth in APE
sales.
Nick Holder, Chief Operating Officer, Prudential Africa, said that: “Prudential Africa continues to
focus on investing in its distribution channels to support the health and protection needs of its
customers. We continue to equip our agency force and financial service consultants with digital
capabilities to connect and engage with customers as well as provide personalised advice. Our
multi-channel and integrated distribution strategy is able to adapt to evolving customer needs
and local market conditions, and positions us well to capture growth opportunities”.
Prudential Zenith Life Insurance Ltd (PZL) is a subsidiary of Prudential Plc., established in 2017
when Prudential Plc acquired a 51% holding in Zenith Life Insurance. PZL is one of the most
capitalized companies in the Nigerian insurance industry with a wide range of individual
products including savings & investments-linked products, endowment, and protection products
designed to meet the needs of individuals and their families. For corporate clients, the
company’s product offerings include Group Life, Key-Man Assurance, Credit Life, School Fees
Protection, and Mortgage Protection, ensuring that the welfare of clients’ staff and families are
met.
Prudential Plc provides life and health insurance, and asset management in Africa and Asia,
helping people get the most out of life by making healthcare affordable and accessible and by
promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets,
and empowers them to save for their goals. It has more than 19 million life customers and is listed on stock exchanges in London (PRU), Hong Kong (2378), Singapore (K6S), and New York (PUK).
Prudential Plc has insurance operations in eight countries in Africa: Nigeria, Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo Uganda, and Zambia. With over 1 million customers, Prudential Africa works with over 11,000 agents and six exclusive bank partnerships, with access to over 600 branches to bring value-added insurance solutions to its customers.
